champions of cheer

With no one cheering in the stands for Canadian athletes at the Beijing 2022 Winter Olympics, Cheerios put the power of Cheer in the hands of fans across Canada.

Our Champions of Cheer kit inspired families across the country to #CheerWithCheerios, crafting with Cheerios cereal and using the power of their voice to create their own digital cheer video.

 

cheerios cheer booth

To showcase the power of cheer, we brought Canadian’s cheers all the way to Beijing, with an immersive booth in the Canadian Olympic Village.

There athletes were surrounded by cheer - seeing, hearing, and reading words of encouragement and watching Canadian’s digital cheers in real-time.

 
 
@basementgang

Team Canada won't have fans in the stands again. Let's send them some Cheer! To send Cheer to our athletes, grab a box of specially marked Cheerios, scan the QR code and cheer your heart out!

♬ original sound - Basement Gang

#CheerWithCheerios social campaign

To inspire even more Canadians to #CheerWithCheerios we partnered with TikTok creators to be our Cheer Champions.

Bringing their unique, creative energy to their cheers, these creators showcased how you can use your words and positivity to inspire Canadian athletes when they need it most.