Soundskates: A Sonic Skate Jam

Skate icon Converse tasked us with creating an iconic experience for the Toronto skateboarding community.

So, we created an immersive indoor skate park where skaters created music using interactive skate ramps.

Partnering with skate DJ Loukeman, we created a unique sound environment and composed original sounds to inspire movement through music.

 

skateable out-of-home

As part of our takeover of Dundas Street West, Toronto’s skate hub, we created a Converse mural you can skateboard on.

With a special appearance by CONS team rider Aaron Herrington, we worked with local skate partners to host a trick contest on social media.

 

skate ramp donation + results

All the custom ramps built for our activation were donated to the Toronto Skate Committee, living on at Wallace Emerson Skatepark.

In the end, our campaign generated over 15M impressions, 3,400+ engagements on social, 2.5M organic social reach, and brought the skate community together.