crown royal x justin broadbent
Royalty isn’t what you have or who you are, it’s what you do for others. That was the inspiration behind our new creative platform for Crown Royal, Modern Royalty.
In collaboration with artist Justin Broadbent, we subverted royal imagery, inspiring others to reimagine their idea of royalty using the iconic purple bag.
social campaign + coverage
We partnered with creators and tasked them to treat someone in their life royally so they could share what Modern Royalty means to them and host giveaways for the ultra limited-edition bag.
Our program generated lots of excitement for this new chapter of Crown Royal on social, and landed us coverage on Sidewalk Hustle, Holr Magazine, and View the Vibe.
