a century of driving joy

In 2020, Mazda celebrated its 100th Anniversary, and with it came the launch of Mazda’s 100th Anniversary vehicles.

To mark this historic occasion, my partner, Victoria Moffatt, and I created a 360 campaign that included the ‘works’: online videos, social experiences, vehicle brochures, CRM, and print.

To introduce the 100th Anniversary vehicles, we created a Facebook instant experience that gave readers a chance to learn about Mazda’s history and look ahead to 100 more years of driving joy.

Our placements led to the 100th Anniversary landing page, where readers could learn all about the inspiration behind the vehicles and their unique features.

Read for yourself and see how I translated 100 years of innovation and design to the page.