scene+ advent-ure calendar
To create excitement for the all-new Scene+ we created a larger-than-life advent calendar filled with unique Scene+ experiences, and sent it to creators across the country.
Each day in the calendar featured an open-ended prompt, Scene+ points to redeem towards amazing experiences, Scene+ merchandise, and more.
social campaign + results
Creators who received the calendar inspired Scene+ possibility, showing their communities how Scene offers everyday and extraordinary rewards.
Ultimately our campaign generated +30 million impressions on social and surpassed our expectations in driving education and adoption, inspiring members new and old to Love What’s Next.