taking care of your everyday
My partner, Victoria Moffatt, and I were approached by Shell to develop a creative campaign for Shell’s main offerings: fuel, snacks, and rewards.
So, we created Taking Care, a brand new platform for Shell.
“Taking Care is about more than just convenience, it’s a commitment to give our best, so we can help our customers do the same.”
taking care radio
We first introduced customers to Taking Care through a :30s brand spot by telling customers exactly what Taking Care means for them.
Then we had some fun within the Taking Care platform with a Shell Car Wash spot all about ignoring the warning signs of a dirty car.
taking care waze banners
There was so much room to play within this platform, so we extended our concept into these Waze banners that directed drivers to the nearest Shell.
shell x uber eats
These web banners were site specific to Twitch and Fandom, where we leveled up the Taking Care message to snacks, streaming, and speed runs.
